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Fitness models are often used in magazine advertising; they can also in some cases be certified personal fitness trainers. From Wikipedia, the free encyclopedia. This is especially true when participating in fashion editorials for mainstream fashion magazines. Trade show models work a trade show floorspace or booth, and represent a company to attendees. Formerly, the required measurements for models were 35" Within a week or two I received a phone call telling me I should take a flight New York to meet one of the biggest casting directors in the world - and a designer called Calvin Klein. Instagram model techniques and aesthetics have also been used in unconventional or parody profiles.